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| London summer 2012 Logo |
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| Rio summer 2016 Logo |
99 Design have written an article about the London 2012 Olympic Logo and the criticism it has received - (and I quote) 'but maybe it's the best logo yet!'. They also looked at Olympic logos over the year and in particular I liked the Rio 2016 logo (very modern looking) and
Beijing 2008 (very Chinese looking). I don't really understand the meaning behind the logo but from reading the article I am accepting it a lot more and don't not like it as much.
One part that opened my mind is:
Where others read failure, Wolff Olins managing director, Ije Nwokorie, sees total success:
“The critical reviews tend to point out the rules we’ve broken, and in that sense they tend to be correct; the only disagreement is whether those rules need to be broken. Take a look at the attacks: ‘It’s too dissonant.’ Absolutely, the dissonance was intentional. ‘It doesn’t reflect any of London’s famous landmarks.’ Absolutely, the world knows about those, we don’t need to tell them. ‘It’s too urban, it’s too young.’ Absolutely.”
When I read this, I was like 'Yeaaaah' *nods-head*
If you would like to read this article, please
click me.
